The same photo processed three different ways in Camera Calibration, everything else constant:
1. Camera Standard
![Image](http://www.thefotofanatic.com/Portfolio/Nature/Flora/i-LKGNJGk/0/XL/flowerscamerastandard-3-XL.jpg)
2. Adobe Standard
![Image](http://www.thefotofanatic.com/Portfolio/Nature/Flora/i-7SnSHVK/0/XL/flowersadobestandard-2-XL.jpg)
3. ColorChecker Profile
![Image](http://www.thefotofanatic.com/Portfolio/Nature/Flora/i-3k8BG9K/0/X3/flowersprofile-1-X3.jpg)
Interesting. All the images are a little pinker than what I see with the naked eye, but the middle one is probably the closest to the actual colour.
The images also look different on the smugmug site.