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The face they love to love: SK-II

PostPosted: Tue Nov 07, 2006 2:17 am
by Fortigurn
Image

* Make: Canon

* Model: Canon EOS Kiss Digital N

* Aperture Value: f/5.6

* Color Space: Uncalibrated

* Exposure Bias Value 0 EV

* Exposure Program: Program

* Flash: No Flash

* Focal Length: 55 mm

* ISO: 200

* Metering Mode: Multi-Segment

* Shutter Speed Value: 1/25 sec

* Date/Time: Fri Jul 28 20:30:30 2006

PostPosted: Tue Nov 07, 2006 9:01 am
by Yi-P
Sorry, I dont really get it. Are you trying to show the billboard ad or the street with the ad? I find stuffs sticking out here and there are distracting.

PostPosted: Tue Nov 07, 2006 9:29 am
by Willy wombat
Or did you take the photo being used on the billboard? If so - Congratulations.

PostPosted: Tue Nov 07, 2006 3:49 pm
by Fortigurn
I'm showing the billboard. I used to experiment with the 'ultra crop' fad which has been going around, but I found I preferred to set my shots in their context (there was an interesting discussion on another forum in which the 'ultra crop' fad was being critiqued, and I found myself agreeing with a number of the points made).

I don't like to exclude the subject from its context. I also enjoy the movement of the cars across the foreground. Then there's the fact that in real life the ad isn't stuck somewhere ethereal away from all life forms, it's deliberately at ground level and it is totally in your face, insinuating itself into your life.

That's what advertising is like over here, it's embedded in your daily experiences, stuck right in the middle of everything you do, just as you see the ad here is. It's incongruous, and its powerful advertising precisely because it's incongruous. You have to walk around it, but you can't ignore it.

This is a canonical ad here in Taiwan (I want to do an entire series of SK-II ad shots, they're fascinating), and I'm happy with the way I was able to capture the scene exactly as I saw it. :)

PostPosted: Tue Nov 07, 2006 4:00 pm
by Justin
Hi, I like what you are trying to do, but here I think there is not quite enough context for me to get the message.

It looks like a picture of a billboard and as such does not say much other than a picture of an ad.

If you had included more of the street-scene, or perhaps a couple of people walking past that would have provided me with more context.

PostPosted: Tue Nov 07, 2006 4:32 pm
by vikin70
i agree with justin, your context is all black n only a small percentage of the photo. show more next time?

PostPosted: Mon Nov 13, 2006 11:46 am
by Fortigurn
Thanks for all the suggestions. I went back there on the weekend to recompose, but unfortunately the sign has been changed.

I would like to build up a portfolio of the SK-II signs in Taiwan (without doubt the most influential ad campaign on the nation's culture), and appreciate the comments made about composition.

PostPosted: Mon Nov 13, 2006 11:47 am
by Fortigurn
vikin70 wrote:i agree with justin, your context is all black n only a small percentage of the photo. show more next time?


Well it was night, so black constituted most of the background. :D