I'm showing the billboard. I used to experiment with the 'ultra crop' fad which has been going around, but I found I preferred to set my shots in their context (there was an interesting discussion on another forum in which the 'ultra crop' fad was being critiqued, and I found myself agreeing with a number of the points made).
I don't like to exclude the subject from its context. I also enjoy the movement of the cars across the foreground. Then there's the fact that in real life the ad isn't stuck somewhere ethereal away from all life forms, it's deliberately at ground level and it is totally in your face, insinuating itself into your life.
That's what advertising is like over here, it's embedded in your daily experiences, stuck right in the middle of everything you do, just as you see the ad here is. It's incongruous, and its powerful advertising precisely because it's incongruous. You have to walk around it, but you can't ignore it.
This is a canonical ad here in Taiwan (I want to do an entire series of SK-II ad shots, they're fascinating), and I'm happy with the way I was able to capture the scene exactly as I saw it.
